Wool Warehouse - OpenMage

Wool Warehouse launched in August 2012 and have quickly grown to become the biggest independent mail order wool company in the UK, and featured in the Financial Times Fast Track 100 in 2016, 2017 and 2018. ReeCreate have been with them every step of the way, building the OpenMage website, a bespoke server setup working alongside local partner Simple Servers, and integration with their own in-house inventory management system.

The site features a bespoke OpenMage theme and extensions to provide some unique and interesting functionality, giving them an edge on the competition. ReeCreate also created a product import system that allows them to quickly add and manage new products and product images, integrated their newsletter system with MailChimp, and wrote server side management scripts to continuously optimise the site.

Key Features:

  • OpenMage LTS Website With Bespoke Design & Development
  • Custom product variants to support dye lots and auto-dye lot selection when adding to basket
  • Approximate currency conversion and tax calculation
  • Eye-catching dynamic yarn colour gallery for all yarn products
  • Dynamic display of care instructions
  • Dynamic recommended needles based on yarn weight
  • Extensive product data and layered navigation work
  • One Page Checkout customisation
  • Gift Vouchers
  • Bespoke bulk product data and product image importers
  • Live inventory level synchronisation with their in-house database
  • MailChimp mailing list integration
  • Bespoke wishlist functionality with mood board
  • Client: Wool Warehouse
  • Date: June 2012 Onwards
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